Considering the "cool" through travel I feel is very relevant now, as many people have a curiosity to see the world. Nearly every second person I speak to have either gone on a holiday or planning one, which is why I have decided to create a travel magazine. This magazine will not only show places to visit, but things to do, eat and experience. It will be a complete guide as what travelling is all about; discovery, change, understanding another culture, as you dive into the unknown and discover life.
Just like a journal has written experiences, the magazine will form an assemblage of them from many people's experiences on their travels. The feel of the magazine should be fun, exciting, playful easy-to-read and rustic, while at the same time keeping a semi-formal nature. I want to also include quirky elements like souvenirs you will find and fashions in different countries.
The target audience is from 16+ as travelling has no age limit. The aim is for the viewer to be able to relate to the articles in the magazine, not purely on a material level as the embodiment of travelling is not purely to get away, but to experience and take in new and exciting things.
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